Press release pressure (Asking for your feedback)

MacBook laptop and Magic mouse with spectacles on a wooden tabletop
Image by Craig Garner (

Writing the Airship album press release

Whilst the Airship album is being mastered, I have turned my attention to album promotion. It is, by far, the most daunting part of self-releasing an album. I spent a little time writing a concept draft for the album press release, today. It’s not easy to be objective about yourself and your work. The challenge is to be accurate and honest, not presumptuous and pretentious. I don’t know if I’m succeeding, which is why I submit my draft here. I hope you’ll give me your impressions in the comments, friends? You are not caught up in this mess, the way I am. A fresh perspective is welcome!

The draft1

Airships have held a fascination for ambient electronic musician Ricardo Sauls ever since he first learned of their existence. Airship is his first release under the moniker Forgotten Fields. The album is a ticket for a [musical] trip through dark, abstract soundscapes, an invitation to be fascinated by the historic giants of the sky. It consists of six tracks inspired by the early days of dirigibles, taking the listener through a trial flight, described in a [soundtrack-like] instrumental experiment. The music has a strong ambient electronic [post-rock] influence. There are deep synths, mesmerising electric guitars, delicate glockenspiel and [even] a dignified French horn—all conspiring to fill you with a sense of awe [and a little nostalgia]. From the droning mechanical tone of the opening track (“In The Hangar”) to the graceful and soaring title track (“Airship”), Forgotten Fields’ first album promises a singular sonic journey.

Please tell me what you would change? It’ll be a great help. Thank you, all!


1 This is an unformatted, rough version of the core content of the press release. The final version will include necessary standard information, elements and formatting. Square brackets contain undecided or possible substitute words.